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Sep 30, 20213 min read
From Arch Oboler to Star Trek: How old Sci-Fi gives us Insight into the issues of Today
As a kid, Star Trek was my babysitter from 5-6 pm every day on WGN in Chicago. I can say with much confidence that James T. Kirk was a...
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Sep 2, 20212 min read
One of the great casualties of COVID is customer service
One of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...
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Aug 19, 20212 min read
How do I start my jump marketing now?
How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...
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Jul 1, 20213 min read
Return to the Roaring 20s:What to do now in terms of marketing if things take off? Again…
“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...
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Jun 23, 20212 min read
What Kind of Message do New Potential Laws Send about NH?
The NH economy is about to recover. Things are looking up. So one has to wonder why the Legislature and Governor would pass a budget so...
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Mar 4, 20212 min read
What can a Travel Destination do to market itself right now?
These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...
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Feb 18, 20213 min read
Why some trust fiction over science
More people have died of COVID-19 in the United States than in any other country. This has to be one of the greatest public health...
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Feb 4, 20213 min read
Hate speech is not free speech
The Weimar Republic in Germany was hailed as one of the purest democracies of the 20th century. Built on dialog and openness, it...
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Jan 29, 20214 min read
Here Are 5 Heads Ups Before Hiring PR Firm
What works in a relationship with a PR agency is no different from what works for all good relationships. Chemistry has to be there. They...
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Jan 7, 20212 min read
2021: Ainda o apanhamos!
If I had to think of a way to sum up 2020, for me it would be the writings of Eça de Queiroz. You may not be aware of Portugal’s great...
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Dec 24, 20203 min read
Don't rule out the Creative Economy as a way to rebuild the economy
Arts. Culture. Learning. They are not a luxury – they are the things that define us. What would Salem be without the House of the Seven...
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Dec 9, 20202 min read
The Communication Problem with a COVID Vaccine
The news that so many have waited for is here: COVID-19 vaccines are on their way, and in 2021 the world may turn the corner on this...
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Dec 3, 20201 min read
This holiday Season, discover the Cinnamon Bear - you won't be sorry!
As the air flows colder, it is hard not to think of the holidays but not think of the Cinnamon Bear. When I was 13, I would study art...
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Nov 26, 20203 min read
Why UNH should drop Franklin Pierce, again
I was the chair of the 2004 Franklin Pierce Bicentennial Committee, helping to organize the events and programs that marked the 200th...
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Nov 12, 20202 min read
COVID Stories, Rethinking a Campaign to Meet the Moment - Concord NH
The truth was, as COVID transformed cities into less-than-pleasant places to be, Concord’s image was crucial.
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Oct 1, 20204 min read
Hard to Respect a Ghost Site like “Respect New Hampshire”
Spoofing? That would be creating a website as a hoax to fool web users into thinking that the website has been created by a different...
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Sep 18, 20203 min read
Recipe for Designing the Marketing Plan that Sets You Apart from the Crowd
How do you stand out in a crowded market and differentiate yourself from the competition? In these complicated times, most of us just...
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Sep 3, 20202 min read
Travel’s new normal: Where we go from here…
The world is a changed place today. And the travel market is drastically different too. Most nations are off limits to Americans.
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Jun 4, 20202 min read
In a Crisis: If you are going to take a bath, you might as well come clean
If you are going to take a bath, you might as well come clean! We say that a lot in public relations when things go wrong. Hiding facts, and
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May 27, 20203 min read
Research is the way forward in marketing's new normal
Now, more than ever, we need to understand the mindset of our key stakeholder audiences in order to navigate the barriers
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