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Research is the way forward in marketing's new normal
Now, more than ever, we need to understand the mindset of our key stakeholder audiences in order to navigate the barriers
May 27, 20203 min read
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How to craft a press kit (fast!)
Media kits can deliver the facts supported by graphics and images. So, a lot of what is in the annual report.
Feb 13, 20201 min read
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Marcus Aurelius: World's First PR Pro
Aurelius lived 2 thousand years ago, but if he had lived today he would be a communications master.
Feb 5, 20202 min read
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What is in and out in marketing: 2020 PR hacks
The world of marketing is not on its head, it just feels that way. In reality, things just need to be simpler, and more direct.
Jan 28, 20203 min read
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