Return to the Roaring 20s:What to do now in terms of marketing if things take off? Again…
“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...
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Jun 10, 20212 min read
The new marketing reality: How to get the word out under new circumstances
The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...
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May 27, 20213 min read
Racism and Marketing: Look with new eyes at what you are communicating
As we see a new awareness towards systemic racism in the US, new standards have come up around communication. Racist, sexist, and...
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May 13, 20212 min read
The world of travel has changed- what happens next in marketing?
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
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Apr 22, 20212 min read
How do you manage social media?
Social media…. It can be a real black hole. You pour in posts, time and sweat. And, no one comes. So, how to break through and not get...
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Mar 25, 20213 min read
Tourism marketing did not die– it just became tribal
These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...
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Mar 16, 20213 min read
Is Yelp just too Powerful?
The way we do anything and everything has changed. Buying a new mattress or can opener? You will read reviews online – even on a consumer...
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Mar 4, 20212 min read
What can a Travel Destination do to market itself right now?
These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...
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Feb 25, 20212 min read
Corporate activism and marketing empathy
A few months back an article took a look at how Levi’s and Wrangler had grown different markets through unique branding. Levi’s...
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Feb 18, 20213 min read
Why some trust fiction over science
More people have died of COVID-19 in the United States than in any other country. This has to be one of the greatest public health...
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Feb 4, 20213 min read
Hate speech is not free speech
The Weimar Republic in Germany was hailed as one of the purest democracies of the 20th century. Built on dialog and openness, it...
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Dec 9, 20202 min read
The Communication Problem with a COVID Vaccine
The news that so many have waited for is here: COVID-19 vaccines are on their way, and in 2021 the world may turn the corner on this...
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Nov 12, 20202 min read
COVID Stories, Rethinking a Campaign to Meet the Moment - Concord NH
The truth was, as COVID transformed cities into less-than-pleasant places to be, Concord’s image was crucial.
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Nov 5, 20204 min read
Why do I love Portugal? Here’s an Answer for Today’s Troubled America
My first memory of our family home in Portugal, the Casa dos Moinhos, was from Christmas 1977. After a long absence, we spent the holiday...
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Oct 1, 20204 min read
Hard to Respect a Ghost Site like “Respect New Hampshire”
Spoofing? That would be creating a website as a hoax to fool web users into thinking that the website has been created by a different...
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Aug 6, 20203 min read
Pandemic Business Communications Practices, how to dress and Zoom for the brave new world
The new normal in communications is here. Online meetings, virtual face-to-faces and events, plus the outdoor coffee meetings. Some long...
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Jul 23, 20203 min read
The longer we wait to act, the more statues will fall - here's why...
Statues are powerful symbols, and they evoke a powerful reaction
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Jul 1, 20202 min read
Building a Brand One Step at a Time
We have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores
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Jun 10, 20203 min read
Not a Zombie Brand - But a Brand that Outlived the Product - the TWA Hotel
But the world would change, travel would become less of a luxury and more of a hassle — and a commodity. The giants of aviation like TWA and
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Jun 4, 20202 min read
In a Crisis: If you are going to take a bath, you might as well come clean
If you are going to take a bath, you might as well come clean! We say that a lot in public relations when things go wrong. Hiding facts, and
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