The Power of Narrative: Exploring the Intersection of Storytelling and Public Relations
Storytelling plays a crucial role in public relations (PR) today. It always has, and it always will. By helping organizations craft...
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Mar 72 min read
Branding and Sustainable Tourism: No destination is sustainable without a brand
In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...
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Feb 93 min read
Public Relations vs. Advertising: Understanding the Differences and Synergies
In the modern and changing landscape of marketing and communications, businesses often leverage a combination of strategies to enhance...
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Dec 29, 20232 min read
Louis Karno Travel Trends for 2024: A Round-Up
Travel Trends for 2024: A Round-Up As travel evolves, these trends reflect the dynamic nature of the industry, showcasing a blend of...
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Aug 23, 20232 min read
Is the press release still alive and well?
Press releases are still a commonly used tool in public relations and communications today. But times have changed! And the press, or...
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Jul 27, 20232 min read
Why you need a DEI Statement on your Website
I look at so many websites these days, and I often find that many organizations just don't get inclusion. Something as basic as a DEI...
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Jul 13, 20232 min read
Tips for Marketing during Uncertain Times
Marketing a product or service during uncertain times and to a divided nation can be a challenging task. So, here are some strategies...
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Mar 7, 20233 min read
Healthcare Marketing Has a Sick Day
Call your local doctor to book a checkup. And it starts.... The voice mail, the long wait to talk to a human, and the long wait for an...
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Feb 2, 20234 min read
Travel for Good: Giving Back and Having an Amazing Trip
Some 20 years ago just a few hundred thousand Americans visited Portugal. There were few travel agents and tour operators that...
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Sep 16, 20222 min read
The new Secret Sauce in Marketing is Kindness
The times are a changin. So many people suffer with short tempers these days, as so many businesses have failed to offer a basic level of...
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Jun 24, 20223 min read
Recession: How will it impact the travel industry?
Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...
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Apr 14, 20221 min read
Is it time to drop Facebook?
Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...
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Mar 31, 20223 min read
How Covid reintroduced me to an old friend
Covid has not been something I wish to celebrate or remember. But here we are. And as I look back at the enormous shift in our lives, I...
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Mar 3, 20222 min read
The new marketing roadmap for nonprofits
The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...
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Jan 20, 20222 min read
The COVID-19 pandemic is a “tsunami” that washed New Hampshire away
When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...
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Dec 30, 20212 min read
Now what? Louis Karno's predictions for the travel market for 2022
Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...
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Nov 18, 20212 min read
Words are tools, and they are weapons
Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...
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Sep 30, 20213 min read
From Arch Oboler to Star Trek: How old Sci-Fi gives us Insight into the issues of Today
As a kid, Star Trek was my babysitter from 5-6 pm every day on WGN in Chicago. I can say with much confidence that James T. Kirk was a...
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Sep 2, 20212 min read
One of the great casualties of COVID is customer service
One of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...
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Aug 19, 20212 min read
How do I start my jump marketing now?
How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...
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