Does a Google Review matter?
Why Increase Your Google Review Score? Google is big. In fact, Google has 4.2 billion users worldwide, which is a market share of 92%....
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Jul 52 min read
5 Strategies for Navigating Choppy Waters: Mastering the Art of Difficult Conversations
In the realm of just talking to anyone these days, adeptly handling challenging discussions is not just a skill; it's a necessity....
224
Jan 234 min read
After the Election: No new Monument to the Discoveries
I am often surprised by the passion that some travelers show for Lisbon's Monument to the Discoveries, one of the most powerful bits of...
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Sep 7, 20232 min read
Why we don't talk enough about health equity in America
In recent years, health equity in the United States has gained attention, but societal-level discussions on this topic have been...
341
Mar 31, 20233 min read
What's the big deal about a flag?
The flag is a symbol of a nation. You see flags at the Olympic Games, in front of government buildings and in backyards for national...
363
Oct 26, 20221 min read
Concord: It's Time to Talk about Preservation
While the historic agreement to save Concord's Gasholder is good news all around, it caps off a decade of loss. Sadly many of the...
471
Jun 10, 20223 min read
19 Coffins: Finding Common Ground around Guns
When news comes of yet another shooting, so many of us ask “when will this stop?” In communications, we look for common ground. The place...
290
Mar 10, 20222 min read
The Marketing of War has Changed: Truth now matters
On the eve of the US entering World War I, the Creel Commission was set up to convince Americans that entering the war on the side of the...
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Jan 20, 20222 min read
The COVID-19 pandemic is a “tsunami” that washed New Hampshire away
When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...
701
Nov 18, 20212 min read
Words are tools, and they are weapons
Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...
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Nov 4, 20212 min read
Never before have so many people understood so little about so much
Back in the day, scientist James Burke commented that “Never before have so many people understood so little about so much.” Sadly, this...
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Oct 7, 20212 min read
Hiring? Everyone Else is Too: Marketing Staffing Hacks
Drive down any street, and look at the signs. They don’t say “try our sandwich,” or “save on shampoo here.” No, they all say “We are...
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Sep 30, 20213 min read
From Arch Oboler to Star Trek: How old Sci-Fi gives us Insight into the issues of Today
As a kid, Star Trek was my babysitter from 5-6 pm every day on WGN in Chicago. I can say with much confidence that James T. Kirk was a...
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Aug 12, 20213 min read
Communications in a divided nation
A house divided against itself, cannot stand. No nation has lost more people to COVID-19 than the US. One would think that a fact like...
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May 4, 20211 min read
Look North to Canada for a Marketing Opportunity
Canada. The World Next Door? Maybe more. For years, Canada was quietly surpassing the US in education, healthcare, quality of living and...
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Feb 18, 20213 min read
Why some trust fiction over science
More people have died of COVID-19 in the United States than in any other country. This has to be one of the greatest public health...
250
Feb 11, 20212 min read
Save the Gasholder
“Boy am I glad we tore that historic building down,” is a phrase said by no one, ever. Today, New Hampshire has a decision before it: Do...
801
Jan 20, 20212 min read
What to do now with the legacy of you-know-who
America is on a journey. And, we just took a detour. As a communicator, the question at hand is this: How do we deal the legacy of the...
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Dec 24, 20203 min read
Don't rule out the Creative Economy as a way to rebuild the economy
Arts. Culture. Learning. They are not a luxury – they are the things that define us. What would Salem be without the House of the Seven...
290
Dec 9, 20202 min read
The Communication Problem with a COVID Vaccine
The news that so many have waited for is here: COVID-19 vaccines are on their way, and in 2021 the world may turn the corner on this...
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