The Difficult Road of Healthcare Outreach
Healthcare involves advocating for the rights and needs of patients within the healthcare system. It aims to ensure access to quality...
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Feb 17, 20223 min read
2022 A Year of Uncertainty, Some Marketing Insights and Predictions
Now that we have welcomed 2022, the road ahead is still far from clear. Marketing will be more specialized as we expect more noise and...
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Feb 3, 20223 min read
The Communications Exception of Exceptionalism
Myths. Legends. They are part of our self-awareness, our sense of place, our sense of being. The ancients looked at the stars and came up...
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Jan 20, 20222 min read
The COVID-19 pandemic is a “tsunami” that washed New Hampshire away
When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...
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Jan 6, 20222 min read
Thank you for a year to remember!
So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...
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Nov 4, 20212 min read
Never before have so many people understood so little about so much
Back in the day, scientist James Burke commented that “Never before have so many people understood so little about so much.” Sadly, this...
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Sep 30, 20213 min read
From Arch Oboler to Star Trek: How old Sci-Fi gives us Insight into the issues of Today
As a kid, Star Trek was my babysitter from 5-6 pm every day on WGN in Chicago. I can say with much confidence that James T. Kirk was a...
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Dec 24, 20203 min read
Don't rule out the Creative Economy as a way to rebuild the economy
Arts. Culture. Learning. They are not a luxury – they are the things that define us. What would Salem be without the House of the Seven...
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Dec 17, 20204 min read
How a BRAND Can See you Though a Crisis
These are challenging times for any business or organization: Demand, consumer confidence, and spending are all down. Unemployment,...
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May 14, 20201 min read
The time for piano music has passed
A sad crescendo. Images evoking stiff upper lips. So many of the commercials on television have pivoted to this scenario - so much so that c
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May 12, 20202 min read
What's next for travel journalism? Survey Says....
The overall message was clear - most surveys are orienting their work towards the post-Covid era.
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May 5, 20202 min read
I can't imagine a world without journalism
"Democracy Dies in Darkness" is the slogan of the Washington Post, first adopted in 2017. But today we may amend that to read journalism die
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Apr 29, 20202 min read
5 Communication Tips For NH Non-Profits In Our New COVID19 Environment
This is a defining time for so many non-profits; and the reality is that some will not survive it.
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Apr 15, 20203 min read
What does COVID-19 Mean for the Portuguese Travel Industry? What are the next steps?
Portugal is the closest European nation to the US - just 4-5 hours to the Azores or Lisbon. New York or Boston to Lisbon is the same as flyi
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Apr 13, 20203 min read
Three Communication Lessons from Star Trek The Next Generation in the time of COVID-19
The world of TNG, unlike the shows that followed, was close to utopia. Hunger and poverty had ceased to exist. Racial hatred and intolerance
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Apr 8, 20203 min read
How the travel industry emerges from COVID-19 (If I had a crystal ball)
Certainly, longer flights might be a different story — bigger jets, and bigger destinations may be more of a draw — if the economy recovers.
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Apr 6, 20202 min read
What the three bears have to teach us in the time of COVID-19
Be hopeful. This sucks. But, we will get through it. Share images and thoughts of hope – certainly we all are overdosed on bad news right no
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Mar 18, 20202 min read
What to do in a crisis like this with your communications?
Fast evolving! That is what this is… But the forecast seems to be that the Covid 19 issue is long term. The issue is survival. Cut costs now
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Feb 27, 20207 min read
Travel: What to do to prepare for the coronavirus
Now the Coronavirus (COVID-19) is scaring folks across the world... so keep clam and read on!
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