Storytelling plays a crucial role in public relations (PR) today. It always has, and it always will. By helping organizations craft...

In the modern and changing landscape of marketing and communications, businesses often leverage a combination of strategies to enhance...

The BMW 2002 is the perfect marketing example of the right product with the right promotion. It not only saved BMW, but repositioned the...

Using a blog as the core of a communications campaign is a powerful way to connect with your audience, share your message, and build ...

I look at so many websites these days, and I often find that many organizations just don't get inclusion. Something as basic as a DEI...

Marketing a product or service during uncertain times and to a divided nation can be a challenging task. So, here are some strategies...

A non-profit mission statement is a statement that describes the purpose, goals, and values of a non-profit organization. It is a concise...

Call your local doctor to book a checkup. And it starts.... The voice mail, the long wait to talk to a human, and the long wait for an...

The front page of the Union Leader recently lauded Concord, NH, for allowing side by side religious and atheist displays in front of the...

We had a great year in 2023 promoting the beauty of Portugal's Alentejo in North America. It is Portugal’s biggest region, about the size...

Two years ago we kicked off a campaign to introduce North America to the Alentejo. In 2022 we won travel recognition that will elevates...

Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...

Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...

When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...

How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...

The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...

“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...

The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...

As we see a new awareness towards systemic racism in the US, new standards have come up around communication. Racist, sexist, and...

Canada. The World Next Door? Maybe more. For years, Canada was quietly surpassing the US in education, healthcare, quality of living and...