Branding and Sustainable Tourism: No destination is sustainable without a brand
In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...
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Sep 30, 20232 min read
How the BMW 2002 changed Marketing
The BMW 2002 is the perfect marketing example of the right product with the right promotion. It not only saved BMW, but repositioned the...
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Apr 13, 20235 min read
What's New in the Alentejo? Lots!
Today travel is viewed as sustainable first. Sustainable travel is a word we are hearing a lot of these days. Sustainable travel starts...
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Mar 31, 20233 min read
Why a Clear and Relevant Brand Matters
A clear brand is defined as a space in the mind of the consumer, that you put there and you own. It identifies what is distinct from...
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Mar 7, 20233 min read
Healthcare Marketing Has a Sick Day
Call your local doctor to book a checkup. And it starts.... The voice mail, the long wait to talk to a human, and the long wait for an...
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Feb 2, 20234 min read
Travel for Good: Giving Back and Having an Amazing Trip
Some 20 years ago just a few hundred thousand Americans visited Portugal. There were few travel agents and tour operators that...
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Dec 29, 20222 min read
Can a chicken tender be your brand?
Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...
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Nov 3, 20222 min read
2022 Was a Year to Remember for the Alentejo
Two years ago we kicked off a campaign to introduce North America to the Alentejo. In 2022 we won travel recognition that will elevates...
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Oct 12, 20222 min read
Strange New Worlds: Just What the World Needs Now
The latest version of Captain Chris Pike is a true optimist. Even facing a terrible fate, he is able to stay strong. I have to admit,...
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Aug 29, 20222 min read
Toss your “bucket list” in the bin: It's time for tourism to help the planet
The thing I never loved about the concept of a bucket list is that it is inexorably linked to death. As in “kick the bucket” plus a list...
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Apr 28, 20222 min read
Portugal’s Alentejo Emerges as a Unique Destination amid Media praise
The New York Times pronounced the Alentejo as one of the 52 Places for a Changed World, a list that highlights places around the globe...
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Apr 14, 20221 min read
Is it time to drop Facebook?
Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...
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Feb 3, 20223 min read
The Communications Exception of Exceptionalism
Myths. Legends. They are part of our self-awareness, our sense of place, our sense of being. The ancients looked at the stars and came up...
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Aug 5, 20212 min read
How to market in the new market
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
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May 13, 20212 min read
The world of travel has changed- what happens next in marketing?
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
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May 4, 20211 min read
Look North to Canada for a Marketing Opportunity
Canada. The World Next Door? Maybe more. For years, Canada was quietly surpassing the US in education, healthcare, quality of living and...
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Apr 1, 20211 min read
Why a Brand Book?
A Brand Book is a tool to build a place in the mind though bringing many different voices into harmony. A Brand Book is a set of visual...
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Mar 25, 20213 min read
Tourism marketing did not die– it just became tribal
These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...
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Mar 16, 20213 min read
Is Yelp just too Powerful?
The way we do anything and everything has changed. Buying a new mattress or can opener? You will read reviews online – even on a consumer...
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Jan 7, 20212 min read
2021: Ainda o apanhamos!
If I had to think of a way to sum up 2020, for me it would be the writings of Eça de Queiroz. You may not be aware of Portugal’s great...
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