In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...

The BMW 2002 is the perfect marketing example of the right product with the right promotion. It not only saved BMW, but repositioned the...

Today travel is viewed as sustainable first. Sustainable travel is a word we are hearing a lot of these days. Sustainable travel starts...

A clear brand is defined as a space in the mind of the consumer, that you put there and you own. It identifies what is distinct from...

Call your local doctor to book a checkup. And it starts.... The voice mail, the long wait to talk to a human, and the long wait for an...

Some 20 years ago just a few hundred thousand Americans visited Portugal. There were few travel agents and tour operators that...

Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...

Two years ago we kicked off a campaign to introduce North America to the Alentejo. In 2022 we won travel recognition that will elevates...

The latest version of Captain Chris Pike is a true optimist. Even facing a terrible fate, he is able to stay strong. I have to admit,...

The thing I never loved about the concept of a bucket list is that it is inexorably linked to death. As in “kick the bucket” plus a list...

The New York Times pronounced the Alentejo as one of the 52 Places for a Changed World, a list that highlights places around the globe...

Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...

Myths. Legends. They are part of our self-awareness, our sense of place, our sense of being. The ancients looked at the stars and came up...

The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...

The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...

Canada. The World Next Door? Maybe more. For years, Canada was quietly surpassing the US in education, healthcare, quality of living and...

A Brand Book is a tool to build a place in the mind though bringing many different voices into harmony. A Brand Book is a set of visual...

These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...

The way we do anything and everything has changed. Buying a new mattress or can opener? You will read reviews online – even on a consumer...

If I had to think of a way to sum up 2020, for me it would be the writings of Eça de Queiroz. You may not be aware of Portugal’s great...