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Nov 222 min read
Now what? Subscribe to a newspaper!
Read a newspaper as a symbol of rebellion. Show your support for the media by trusting and investing in them.
208
Jul 232 min read
Does a Google Review matter?
Why Increase Your Google Review Score? Google is big. In fact, Google has 4.2 billion users worldwide, which is a market share of 92%....
244
Jul 52 min read
5 Strategies for Navigating Choppy Waters: Mastering the Art of Difficult Conversations
In the realm of just talking to anyone these days, adeptly handling challenging discussions is not just a skill; it's a necessity....
237
Mar 72 min read
Branding and Sustainable Tourism: No destination is sustainable without a brand
In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...
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Dec 8, 20232 min read
The Vital Role of Reading a Newspaper in Being an Engaged Citizen
In an era of rapid technological change and the proliferation of digital media, the significance of reading a traditional newspaper may...
165
Sep 30, 20232 min read
How the BMW 2002 changed Marketing
The BMW 2002 is the perfect marketing example of the right product with the right promotion. It not only saved BMW, but repositioned the...
273
May 11, 20232 min read
How to make your organization more inclusive
Equity and inclusion are two concepts that are often used together in the context of social justice and human rights. Equity refers to...
233
Oct 26, 20221 min read
Concord: It's Time to Talk about Preservation
While the historic agreement to save Concord's Gasholder is good news all around, it caps off a decade of loss. Sadly many of the...
474
Oct 12, 20222 min read
Strange New Worlds: Just What the World Needs Now
The latest version of Captain Chris Pike is a true optimist. Even facing a terrible fate, he is able to stay strong. I have to admit,...
363
Aug 29, 20222 min read
Toss your “bucket list” in the bin: It's time for tourism to help the planet
The thing I never loved about the concept of a bucket list is that it is inexorably linked to death. As in “kick the bucket” plus a list...
6034
May 12, 20222 min read
Many Americans get their news from TikTok: Is that a Good Thing?
I was on a Zoom the other day on some new market research. An interesting stat came over about how many people get their news from...
364
Oct 21, 20212 min read
A free press and a safe press go hand in hand to safeguard our democracy
In 1783 George Washington said: "the freedom of Speech may be taken away—and, dumb & silent we may be led, like sheep, to the Slaughter.”...
175
Apr 22, 20212 min read
How do you manage social media?
Social media…. It can be a real black hole. You pour in posts, time and sweat. And, no one comes. So, how to break through and not get...
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